Gold Award Winner 2018 for Best Baby/Toddler Sleep Sack - OHbaby! Magazine

The Natural Choice for better sleep

Merino Kids® was born in 2003 with the world’s first natural sleep offering; the award-winning Go Go Bag®. We have set the standard for safe sleep, working with paediatric specialists to ensure all our products encourage safe, comfortable sleep using only the very best, ethically sourced 100% superfine merino and organic cotton.

Our range of heirloom quality products are voted the ‘most recommended’ by parents and are proven to help your baby sleep better

Baby Sleep Bag Selector

Is your baby WARM enough?

Try our 'Baby Sleep Bag Selector Tool' and get a personalised recommendation for the best weight Go Go Bag and sleepwear layers to dress your baby in this winter. It will give you peace of mind that your baby is at a safe temperature throughout their sleep.

Try it today

Our Award-Winning

Go Go Bag

The Merino Kids Go Go Bag is the world's first 100% natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature throughout their sleep. The Go Go Bag is the number 1 recommended natural baby sleep bag by parents in New Zealand and Australia.

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Merino Kids Cocooi Babywrap / Swaddle

Our Award-Winning

Cocooi Babywraps

The Merino Kids Cocooi Babywrap is the world’s safest swaddling babywrap made from 100% superfine merino wool and has been designed specifically for the newborn-3mths age group to promote safe sleep at a regulated temperature.

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Why Merino Wool for Baby

Why Merino Wool?

Merino wool 'breathes' better than any other material to keep your baby WARM in the cold and COOL in the heat, making it perfect for all seasons and environments, giving you peace of mind that your baby is at a safe temperature throughout the day and night!

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Merino Kids Sleep Tips for Newborn Baby

On the Journal

SLEEP... it's always a hot topic amongst parents so we asked Baby Sleep Consultant Founder and baby sleep expert, Emma Purdue, to 'pull back the curtains' and share her tips on 'gentle sleep solutions'.

Read Our Journal

Same day dispatch

Orders placed by 2pm (NZT) Monday - Friday will be dispatched the same day. Terms & conditions apply.

Sleep Selector Tool

Not sure which Go Go Bag to buy? Try our Sleep Selector Tool today and find the perfect weight sleep bag for your baby!

Earn Points

Earn loyalty points on every order. Every dollar spent gives you 5% back to spend on your next order. Terms & conditions apply.